ABOUT
AYA Strategic is a Dubai-based consulting firm leveraging Gulf networks for strategic advisory, market entry, and tech solution. Established in 2024, our headquarters is in Dubai, allowing us to monetize regional expertise for global clients, with a focus on Gulf/Central Asia networks. We specialize in offering go-to-market strategies for Gulf entry, tech scouting and implementation (AI, cybersecurity, digital transformation), end-to-end solutions, investment advisory, and cross-border networking for sales, acquisitions, or expansions.
Our expertise lies in diplomacy/economic relations in the Middle East/Gulf, Arabic/Middle Eastern studies, journalism, foreign service, cybersecurity, and tech business experience. We have broad networks in government, private sector, and investors. AYA Strategic serves various industries including technology (AI, cyber, digital tools), healthcare, logistics, finance, and any sector seeking Gulf market access or tech upgrades.
OUR TEAM
Behind AYA Strategic
Harry Leff
Founder and Principal
Tzvi is the Executive Director of AYA Strategic, advising family offices, enterprises, and governments on technology transformation, market entry, and capital allocation strategies. His clients include top-tier enterprises, venture capital firms, and global cyber and digital transformation leaders, as well as prominent family offices in the GCC and beyond.
Tzvi Lev is a senior business leader with deep expertise in driving investment, technology partnerships, and strategic initiatives across the Middle East, GCC, and Europe. Fluent in Arabic, he has worked closely with governments and high-level institutions in the region, leading cross-border economic and commercial programs and advancing large-scale investment initiatives.
He previously managed the Cyber Sector for a major government in Europe creating consulting frameworks for national technology events and shaping strategic engagement between government, enterprises, and investors. While based full-time in the UAE, Tzvi built strategy, established hundreds of high-level business relationships, and facilitated significant capital deployment for technology ventures across multiple sectors.
Tzvi has also advised some of the largest family-owned business groups in the MENA region on their digital transformation and investment strategy, and accompanied major Western corporations as they entered the MENA market, helping them navigate local business environments and establish key partnerships.
Recognized for his ability to operate at both a high-profile and highly discreet level, Tzvi has successfully navigated sensitive geopolitical and business environments, creating enduring commercial relationships that continue to generate substantial deal flow.
Alon Shahak
Senior Consultant
Cybersecurity & Defense Tech
Alon Shahak is a senior consultant specializing in cybersecurity and defense technologies, with extensive experience advising leading global organizations on strategic resilience and innovation.
As a Global Lead Cyber Scout at Deutsche Telekom and other world-class enterprises, Alon has played a central role in shaping corporate cyber strategies, identifying emerging technologies, and guiding executive teams through complex digital transformation challenges.
With a multidisciplinary background spanning cyber strategy, innovation management, and business development, Alon bridges the worlds of defense technology and enterprise cybersecurity. He is also an active investor and thought leader, frequently participating in international forums on technology strategy, cyber innovation, and risk governance.
Alon holds an Executive MBA (with honors) from the Quantic School of Business and Technology and a Bachelor’s degree in Political Science and International Relations. Certified in cybersecurity, penetration testing, and digital marketing, he brings a rare combination of technical fluency, business insight, and global perspective to every engagement.
Leel Sinai
Senior Advisor, North America
Tzvi is the Executive Director of AYA Strategic, advising family offices, enterprises, and governments on technology transformation, market entry, and capital allocation strategies. His clients include top-tier enterprises, venture capital firms, and global cyber and digital transformation leaders, as well as prominent family offices in the GCC and beyond.
Tzvi Lev is a senior business leader with deep expertise in driving investment, technology partnerships, and strategic initiatives across the Middle East, GCC, and Europe. Fluent in Arabic, he has worked closely with governments and high-level institutions in the region, leading cross-border economic and commercial programs and advancing large-scale investment initiatives.
He previously managed the Cyber Sector for a major government in Europe creating consulting frameworks for national technology events and shaping strategic engagement between government, enterprises, and investors. While based full-time in the UAE, Tzvi built strategy, established hundreds of high-level business relationships, and facilitated significant capital deployment for technology ventures across multiple sectors.
Tzvi has also advised some of the largest family-owned business groups in the MENA region on their digital transformation and investment strategy, and accompanied major Western corporations as they entered the MENA market, helping them navigate local business environments and establish key partnerships.
Recognized for his ability to operate at both a high-profile and highly discreet level, Tzvi has successfully navigated sensitive geopolitical and business environments, creating enduring commercial relationships that continue to generate substantial deal flow.
David Leff
Director of Capital Markets
David Leff serves as Director of Capital Markets at AYA Strategic, where he oversees the firm’s capital strategy and financial structuring. Leveraging his deep relationships with hedge funds, private equity firms, and public market investors, David develops and executes innovative investment opportunities and financial products that bridge capital with strategic growth.
Prior to joining AYA Strategic, David spent two decades at Republic National Bank/HSBC Treasury as a Portfolio Manager and Fixed Income Trader, where he pioneered multi-asset fixed income strategies and credit hedging approaches that helped the bank successfully mitigate losses during the 2007–2008 financial crisis.
Following his tenure in banking, David founded 84 Capital LLC, an advisory firm focused on defensive investment strategies, including structured credit and precious metals.
David holds a B.A. from Columbia College and an M.B.A. from Columbia Business School.